Crossing borders with Pierre-Antoine Larrera de Morel - Wrapping up our great Monday lineup, we have another episode of #CrossingBorders. Host, Stephanie Hensler is joined by STid’s VP of Global Sales, Pierre-Antoine LARRERA DE MOREL.


During the conversation, Stephanie and Pierre discuss:
• Pierre’s background
• Some background on STid
• The decision that made US expansion possible
• How STid works with US Manufacturers
• Making readers that are compatible with all OEM systems
• What STid had to do before expanding into the US
• The service and expectations challenges and differences in the US and Europe
• Some ways in which STid has overcome their challenges of crossing borders